LED Wristband Activation for Brand Awareness at WVU

Overview

Coca-Cola and West Virginia University Basketball partnered to create an immersive, data-driven fan activation powered by CrowdSync's LED wristbands and CrowdPages QR codes. The goal was to drive engagement, increase brand awareness, and incentivize fans to visit participating Go Mart locations.

The Challenge

Coca-Cola wanted to create a memorable and trackable fan experience during a West Virginia University basketball game while increasing brand recall and product redemption at local Go Mart locations. The challenge was implementing an activation that felt like it was part of the fan experience and not forced for collecting first-party data.

The Solution

To bridge fan excitement with consumer action, CrowdSync introduced a multi-touchpoint activation: LED wristbands were distributed to attendees, featuring a Coca-Cola-branded QR code and landing page through CrowdPages. Fans could scan their wristbands or the videoboard to claim their free Coca-Cola offer.

After scanning, fans were directed to a custom landing page to enter details. Upon completion, they received a digital voucher to redeem their free 20 oz Coca-Cola at Go Mart locations. The activation not only created excitement during the game but also drove real-world interactions at Coca-Cola retail partners.

Results & Impact

The activation generated 1,534 QR code scans showing high engagement, 2,216 total page views as fans revisited the campaign, and 596 submissions with a 79% scan rate. It increased foot traffic to Go Mart locations and created a memorable fan experience. By meeting fans where they were — in the stadium, on their wrists, and on the videoboard — this activation created a highly engaging, data-driven experience that translated into real-world brand interactions.