56% Engagement Rate, 3,336 Page Views & Scan to Win

Overview

The 2 Johnnies Podcast powered their live show with CrowdSync's LED wristbands, each equipped with CrowdPages QR codes. The tech turned audiences into participants through synchronized light shows and a Scan to Win promotion that delivered measurable results.

The Challenge

The 2 Johnnies Podcast wanted to create a memorable and effective way to engage fans while promoting their upcoming live event, Pints in a Field 3 at St. Anne's Park on June 7th, 2025. They needed a solution that not only captured audience interest but also converted that interest into potential ticket and merch sales at future events.

The Solution

Using CrowdPages, CrowdPass developed a seamless engagement and ticketing funnel. Fans at events and online were invited to scan a QR code, leading them to a dedicated contest page. Visitors were encouraged to sign up for the mailing list to stay updated on all things The 2 Johnnies. As an incentive, they were automatically entered into a draw for a VIP trip for two to the Pints in a Field 3 event. After submitting their email, participants were redirected to the ticketing page to purchase tickets for future shows, creating a smooth transition from engagement to sales.

Results

The campaign exceeded expectations. Over 56% of participants who scanned the QR code submitted their email for future communications. The contest successfully grew The 2 Johnnies Podcast mailing list by 1,583 leads, providing a valuable channel for ongoing fan engagement. By redirecting participants to the ticketing page, the campaign created awareness and momentum for future ticket sales.

Impact

The CrowdPage contest proved to be an effective tool for bridging fan engagement with tangible business outcomes. By combining a strong incentive with an intuitive user experience, The 2 Johnnies Podcast was able to strengthen their connection with fans, build anticipation for their June 2025 event, and position future shows for higher ticket sales success.