Case Study: The 2 Johnnies Podcast — 56% Engagement Rate, 3,336 Page Views & Scan to Win

Overview

The 2 Johnnies Podcast powered their live show with CrowdSync's LED wristbands, each equipped with CrowdPages QR codes. The tech turned audiences into participants through synchronized light shows and a Scan to Win promotion that delivered measurable results.

The Challenge

The 2 Johnnies Podcast wanted to create a memorable and effective way to engage fans while promoting their upcoming live event, Pints in a Field 3 at St. Anne's Park on June 7th, 2025. They needed a solution that not only captured audience interest but also converted that interest into potential ticket and merch sales at future events.

The Solution

Using CrowdPages, CrowdPass developed a seamless engagement and ticketing funnel. Fans at events and online were invited to scan a QR code, leading them to a dedicated contest page. Visitors were encouraged to sign up for the mailing list to stay updated on all things The 2 Johnnies. As an incentive, they were automatically entered into a draw for a VIP trip for two to the Pints in a Field 3 event. After submitting their email, participants were redirected to the ticketing page to purchase tickets for future shows, creating a smooth transition from engagement to sales.

Results

The campaign exceeded expectations. Over 56% of participants who scanned the QR code submitted their email for future communications. The contest successfully grew The 2 Johnnies Podcast mailing list by 1,583 leads, providing a valuable channel for ongoing fan engagement. By redirecting participants to the ticketing page, the campaign created awareness and momentum for future ticket sales.