Brand Activations
Turning Attendance into Actionable Insights
Rippling
452
Total Attendees
224
Total Checked-in
Rippling partnered with CrowdPass to understand which sessions were most popular and boost audience engagement without slowing down check-in at their On The Road San Francisco event.
The Challenge
Rippling wanted to understand which sessions were most popular and boost audience engagement without slowing down check-in.
The Solution
Using CrowdReaders and custom NFC stickers on attendee badges, guests could tap into sessions to show interest. The CrowdPass Mobile App paired stickers to attendee profiles, enabling real-time session tracking and providing additional check-in capabilities.
Conclusion & Impact
Rippling gained valuable data on attendee behavior that informed future programming, while guests experienced a smooth, tech-forward way to participate in the event.
CrowdPass Features Used
- NFC Branded Stickers
- CrowdReaders
- CrowdPass Mobile App
- CrowdPass Dashboard
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