2,078 Leads, 9,000 LED Wristbands & CrowdPages at MSG

Overview

For Mt. Joy's inaugural sold-out Madison Square Garden performance, CrowdSync deployed an immersive light show utilizing 9,000 LED wristbands sponsored by Coors Light. The activation employed CrowdPages technology, enabling fans to scan QR codes on wristbands for opportunities to win side-stage access during the show. The campaign generated 2,078 leads and enabled Coors Light to capture valuable first-party data in real time.

The Challenge

Traditional sponsorships like banners and signage often fail to capture meaningful fan interaction, resulting in passive brand exposure. Coors Light sought direct access to first-party data for upcoming marketing initiatives. With multiple sponsors often present at large events, Coors Light needed an innovative approach to differentiate itself and build a memorable connection with fans.

The Solution

Integration with CrowdSync LED Wristbands positioned Coors Light's logo prominently on wristbands throughout the event. CrowdPages QR codes embedded in each wristband allowed direct fan engagement with Coors Light's contest. Over 2,000 attendees scanned codes, providing actionable first-party data from engaged fans.

The exclusive side-stage access giveaway created unique experiences, positioning Coors Light as an interactive, fun partner, reinforcing brand loyalty among attendees.

Results

By using CrowdPages QR codes, Coors Light gained first-party data collection from 2,078 fans, allowing for targeted post-event marketing. By sponsoring a chance to win side-stage access, Coors Light created a unique, exclusive experience for fans, building brand loyalty and positioning themselves as a fun, interactive partner.