CrowdPages Delivers Audience Insights for Amazon Music

Overview

Amazon Music partnered with CrowdPass to gather deep audience insights including streaming preferences, age demographics and overall brand affinity through NFC enabled LED wristbands. With 2,200 festival-goers attending the activation, CrowdPages captured 1,472 new leads, boosted brand engagement by 55% and increased time spent at the Amazon Music Terrace by 1 hour.

The Challenge

Amazon Music aimed to understand festival attendees' music streaming preferences, sought feedback on the fan experience at the Amazon Music Terrace, and needed to capture demographic data while maintaining attendee engagement. The challenge required collecting data from music enthusiasts without disrupting the festival experience.

The Solution

CrowdPass technology integration resulted in 1,472 out of 2,660 attendees providing survey data. Customized iPad and iPhone interfaces ensured high response rates and accurate data capture. Amazon Music obtained deep insights into streaming preferences, age ranges, and brand affinity. LED wristbands functioned as data collection tools and entertainment with light shows.

Conclusion

By leveraging CrowdPass's innovative NFC technology and customized data capture solutions with CrowdPages, Amazon Music was able to understand listenership at Outside Lands. The initiative provided valuable data while enhancing the fan experience and increasing sponsor visibility onsite.